跨越8000多公里，一对母女把襄阳味道端上异国餐桌—— 一碗襄阳牛肉面 一座跨洋文化桥
<section data-role="paragraph" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; visibility: visible;"><section data-tools="135编辑器" data-id="174930" class="_135editor" style="box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.6; height: auto; overflow: visible; width: auto; max-width: 100%; visibility: visible;"><section style="box-sizing: border-box; margin: 10px auto; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; visibility: visible;"><section style="box-sizing: border-box; margin: 0px 13px; padding: 30px 10px 20px; height: auto; overflow: visible; width: auto; max-width: 100%; background-color: rgb(252, 245, 234); visibility: visible;"><section data-autoskip="1" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; color: rgb(51, 51, 51); background-color: transparent; visibility: visible;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; visibility: visible; line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; visibility: visible; font-size: 18px;">当汉江边的烟火气飘到南半球的街巷，一碗面的价值，早已超越饱腹本身。它是游子舌尖的思念，是母亲守在灶台的执着，更是一座城市走向世界的味觉使者。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; visibility: visible; line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; visibility: visible; font-size: 18px;">3个多月前，澳大利亚墨尔本Balwyn区，一家名为“Noodle MaMa襄阳小馆”的面馆开业。每日清晨，牛骨汤的香气顺着门缝飘散，不少途经的华人纷纷驻足——那是独属于湖北襄阳的滋味。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; visibility: visible; line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; visibility: visible; font-size: 18px;">从外出闯荡到开店赠予母亲，襄阳姑娘Jenny坦言，这碗面跨越遥远山海，联结母女温情，更成为一张对外传播的文化名片。</span></p></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; justify-content: space-between; align-items: flex-end; visibility: visible; transform: rotateX(180deg); display: flex !important;"><section nodeleaf="" style="box-sizing: border-box; margin: 0px 0px -17px; padding: 0px; height: auto; overflow: visible; width: 35px; max-width: 100%; visibility: visible; position: relative; text-align: center;"><img data-original="https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/322a59d0-0da9-42ab-bf7e-9565eb1a4339.png" id="01951311837" class="viewer-img" data-ratio="0.84375" data-type="png" data-w="64" data-width="100%" data-imgfileid="527821503" data-aistatus="1" data-original-style="width: 100%;display: block;vertical-align:baseline;box-sizing:border-box;max-width:100% !important;" data-index="6" src="https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/322a59d0-0da9-42ab-bf7e-9565eb1a4339_l.jpg" alt="图片" data-before-load-time="1784537341216" data-report-img-idx="1" data-fail="0" style="box-sizing: border-box; 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margin: 0px; padding: 0px; height: 788.667px; overflow: visible; width: 5px; max-width: 100%; background-image: url(https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/b6dd2e28-f31d-492e-80c9-3210c6874874_l.jpg); background-position: center center; background-size: 100%; background-repeat: repeat-y; background-attachment: initial; background-origin: initial; background-clip: initial; transform: translateX(-10px);"><span leaf="" style="box-sizing: border-box; margin: 0px; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></span></section></section></section></section><p></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 24px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 0em; text-align: center; color: rgb(51, 51, 51); font-size: 14px; line-height: 1.75;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; text-align: left; text-indent: 44px; color: rgb(127, 127, 127);">面店坐满了食客。（受访者供图）</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br/></p><p></p><section data-role="title" data-tools="135编辑器" data-id="174936" class="_135editor" style="box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.6; height: auto; overflow: visible; width: auto; max-width: 100%;"><section style="box-sizing: border-box; margin: 10px auto; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; justify-content: center; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: flex !important; align-items: flex-end;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; flex-shrink: 0;"><section nodeleaf="" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 60px; max-width: 100%; position: relative; text-align: center;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px 10px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(45, 40, 34);"><strong data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">一颗匠心 </strong></section><section bgurl="https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/f6eb9822-faee-4695-aa1a-d01b7d8c6d87_l.jpg" data-original="https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/f6eb9822-faee-4695-aa1a-d01b7d8c6d87.png" data-cacheurl="" data-remoteid="" class="" data-fail="0" style="box-sizing: border-box; margin: 0px; padding: 1px 8px; height: auto; overflow: visible; width: auto; max-width: 100%; background-image: url(https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/f6eb9822-faee-4695-aa1a-d01b7d8c6d87_l.jpg); background-position: center center; background-size: 100% 100%; background-repeat: no-repeat; background-attachment: initial; background-origin: initial; background-clip: initial;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 14px; color: rgb(91, 81, 73); text-align: center;"><span data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">熬出地道襄味</span></section></section></section></section></section></section><p></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br/></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">“为什么在异国他乡开一家襄阳牛肉面馆？”这是很多人初见Jenny的开场白，毕竟在墨尔本这样一座各种美食云集的国际化大都市，一碗襄阳碱面，能站得住脚吗？</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">Jenny的答案干脆且肯定：越有地方特色的食物，越具备长久生命力。美食承载着文化、记忆与情感，这些是无法复制、不可替代的。当越来越多中国地方小吃“出海”，落地国际化大都市的街巷，也意味着中国味道正以更具象、细腻的姿态走向世界。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">作为地道襄阳人，Jenny从5岁起就爱吃襄阳牛肉面，对她而言，这是家的味道，更是妈妈的味道。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">儿时，妈妈总爱变着花样烹制各式菜肴，襄阳牛肉面更是家中常备。妈妈一进厨房，系上围裙、点燃灶火，对口味的标准半点不肯妥协：汤底熬得不够味，就全部倒掉重熬；香料配比稍有偏差，便反复调试直至满意。Jenny总能看见妈妈弯腰守在锅边，一待就是大半天。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">“那时候我真不理解，不就是一碗面，何必如此较真？”Jenny笑着回忆。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">多年经商，历经供应链精细管控、贸易博弈、团队管理，她才慢慢读懂当年那碗面里藏着的匠人风骨——不敷衍、不将就。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">“牛肉面的香气绝非香精勾兑，而是牛骨、牛油搭配香料慢熬出的丰富层次。”Jenny说。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">如今，母亲这份精益求精的执着，也成了“Noodle MaMa”的底气与品牌内核。当年不解母亲太过较真的姑娘，如今也抱着同样严谨的态度，慢熬一锅鲜汤，守住心底乡愁。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br/></p><p></p><section data-role="title" data-tools="135编辑器" data-id="174936" class="_135editor" style="box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.6; height: auto; overflow: visible; width: auto; max-width: 100%;"><section style="box-sizing: border-box; margin: 10px auto; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; justify-content: center; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: flex !important; align-items: flex-end;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; flex-shrink: 0;"><section nodeleaf="" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 60px; max-width: 100%; position: relative; text-align: center;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px 10px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(45, 40, 34);"><strong data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">一腔乡愁 </strong></section><section bgurl="https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/98fc6261-e86b-418d-a8b2-546473f31014_l.jpg" data-original="https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/98fc6261-e86b-418d-a8b2-546473f31014.png" data-cacheurl="" data-remoteid="" class="" data-fail="0" style="box-sizing: border-box; margin: 0px; padding: 1px 8px; height: auto; overflow: visible; width: auto; max-width: 100%; background-image: url(https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/98fc6261-e86b-418d-a8b2-546473f31014_l.jpg); background-position: center center; background-size: 100% 100%; background-repeat: no-repeat; background-attachment: initial; background-origin: initial; background-clip: initial;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 14px; color: rgb(91, 81, 73); text-align: center;"><span data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">开拓海外市场</span></section></section></section></section></section></section><p></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br/></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">Jenny说，这家店是她送给妈妈的礼物——让妈妈在异国陪伴家人的同时，也能有精神寄托，实现自我价值。但情怀不能只靠一腔热情支撑。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">多年供应链与跨境贸易从业经验让Jenny深知，想让一碗面在异国站稳脚跟，一套完善成熟的运营体系必不可少：食材进口、库存管控、出餐流程、顾客体验，每个环节都要精细核算、落实到位。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">“面馆从开业第一天就不是‘试水’。”Jenny介绍，门店选址墨尔本Balwyn华人区，主打家庭式消费，走长期经营路线。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">小店仅130平方米，全程标准化运营：统一规范出餐流程、人员定岗分工、供应链稳定保障，整体运转井然有序。从前期设计、资质审批、装修筹备到食材仓储管理，全流程都力求精益求精。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">相较于搭建运营体系，真正的难点在于：相隔8000多公里，怎样才能在澳大利亚的厨房复刻出襄阳街头地道的汤底风味？</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">创业初期，Jenny几乎每日守店至深夜，不停梳理各类问题：选用哪种面条筋道适口？店内动线如何优化？品牌标识、外卖包装怎样提升辨识度？仅挑选餐具就用了半个月。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">Jenny坦言，当时，自己全身心沉浸在创业筹备之中。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">所幸多年创业积淀，为这碗家乡面走出国门筑牢根基：团队在墨尔本自有2000平方米仓库，食材进口、仓储、清关全流程自主把控，流程规范、体系完善。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">后端完备的硬件支撑，最终都落到前端一碗碗牛肉面中。开业头三天，店内人手调配尚不完善，偶有上错餐、送错桌的状况。好在团队执行力强，一边营业一边调整优化，仅三天就打通运营卡点，理顺整套服务流程。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">开业首月，门店门前日日排起长队，常有四五十名顾客等候用餐；店内座位紧张时，不少客人直接端碗在店外就餐。如今店内客流趋于平稳，日均售出牛肉面百余份。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">Jenny始终保持理性认知：餐饮行业每日都是新考验——昨日客流火爆不代表今日客源稳定，顾客今日吃得满意，也可能因等待过久，下次不再光顾。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">Jenny表示，这碗跨越重洋的襄阳牛肉面，端上桌的不只是乡愁，更是承载人间烟火、助力本土风味走向世界的文化名片。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br/></p><p></p><section data-role="title" data-tools="135编辑器" data-id="174936" class="_135editor" style="box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.6; height: auto; overflow: visible; width: auto; max-width: 100%;"><section style="box-sizing: border-box; margin: 10px auto; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; justify-content: center; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: flex !important; align-items: flex-end;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; flex-shrink: 0;"><section nodeleaf="" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 60px; max-width: 100%; position: relative; text-align: center;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px 10px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(45, 40, 34);"><strong data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">一张名片 </strong></section><section bgurl="https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/9663f080-c17a-4221-915e-cf0b6806136c_l.jpg" data-original="https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/9663f080-c17a-4221-915e-cf0b6806136c.png" data-cacheurl="" data-remoteid="" class="" data-fail="0" style="box-sizing: border-box; margin: 0px; padding: 1px 8px; height: auto; overflow: visible; width: auto; max-width: 100%; background-image: url(https://nginx-xyrmt.xfnews.cn/xyrmt/site1/pad/pic/2026-07/20/9663f080-c17a-4221-915e-cf0b6806136c_l.jpg); background-position: center center; background-size: 100% 100%; background-repeat: no-repeat; background-attachment: initial; background-origin: initial; background-clip: initial;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 14px; color: rgb(91, 81, 73); text-align: center;"><span data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">讲好襄阳故事</span></section></section></section></section></section></section><p></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br/></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">襄阳牛肉面定价18.8澳元，折合人民币约90元；热干面折合人民币约40元；炸酱面折合人民币约60元。这一价位在当地处于中上水平，却丝毫没有降低顾客的消费热情。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">门店营业时间为11时至20时30分，到店客人来自五湖四海：有襄阳老乡、澳大利亚本地居民，也有其他国家的食客。不少襄阳老乡专程从Mount Buller（布勒山）滑雪小镇驱车3个多小时赶来，只为吃上一口家乡风味。周边常住居民也常常全家到店，成了门店常客。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">最打动Jenny的，是定居海外的襄阳中老年乡亲。他们跟随子女移民多年，生活虽安稳，心底却缺少归属感。听闻Balwyn开了一家襄阳牛肉面馆，便让子女周末专程陪同前来。一进店，满眼襄阳特色装饰，再闻到熟悉的汤底香气，不少人红了眼眶。他们用襄阳方言点单、和Jenny的母亲闲谈，吃完面还会拍照留念。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">“对他们而言，这家店就是远方的家乡。”Jenny说。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">除华人以外，大量墨尔本本地人、外籍食客也被这碗牛肉面圈粉。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">面对多元海外市场与各国食客，Jenny坦言，没法完全复刻襄阳牛肉面重油重辣的本地风味。但她始终坚持选用优质牛腱肉，分量实在，汤底只用牛骨长时间慢炖，绝不依靠香精增香。在她看来，唯有坚守真材实料，才能留住食客、积攒口碑。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">若要用一个词概括这家面馆，Jenny给出的答案是：回到汉江。汉江是襄阳的母亲河，一碗牛肉面，兼具汉江码头独有的粗粝与细腻，也藏着襄阳人刻在骨子里的爽朗温情。Jenny卖的不仅是一碗面食，更是一场鲜活的“文化翻译”：“不能仅仅把食物端上桌，还要让海外食客读懂美食背后的故土故事。”</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">Jenny留意到，海外食客对中餐的认知正在不断细化。自从她的面馆开业后，周边陆续开出不少各地特色风味小店。在她看来，这是良性竞争：澳大利亚食客眼中的中餐，早已不再是笼统的“中式餐饮”，而是细化成湖北、贵州、云南等各具特色的地域风味，每一种风味背后，都是一方独有的风土人情。“这是好事，真正有生命力的餐饮，必然带着鲜明的地域印记。”Jenny说。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; overflow-wrap: break-word; word-break: break-all; text-indent: 2em; text-align: justify; color: rgb(51, 51, 51); line-height: 1.75em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; letter-spacing: 2px; font-size: 18px;">Jenny表示暂无大规模扩张的打算。她说：“眼下，我不打算扩店，先稳住产品品质，完善标准化运营，门店发展顺其自然，做好准备再稳步前行。我们会坚守初心，让更多人吃到襄阳牛肉面！”</span></p><p class="empty-p" style="text-align:justify;box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; line-height: 2; font-size: 18px;"><br style="box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"/></p><section style="overflow-wrap: break-word; max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 14px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); box-sizing: border-box; margin-bottom: 0px;"><section powered-by="xiumi.us" style="overflow-wrap: break-word; max-width: 100%; margin-top: 0.5em; margin-bottom: 0.5em; box-sizing: border-box;"><section style="overflow-wrap: break-word; max-width: 100%; height: 1px; background-color: rgb(160, 160, 160); box-sizing: border-box; line-height: 2em;"><span leaf="" style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;"/></span></section></section></section><p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 14px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span leaf="" style="overflow-wrap: break-word; color: rgb(136, 136, 136); letter-spacing: 0.544px; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;">来源：汉水襄阳</span></p><p style="margin: 0cm 0cm 0.0001pt; padding: 0px; color: rgb(67, 74, 84); font-size: 14px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; line-height: normal; overflow-wrap: break-word !important; box-sizing: border-box !important;"><span style="overflow-wrap: break-word !important; letter-spacing: 0.544px; max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;"><span leaf="" style="overflow-wrap: break-word;">制作：方筱玥 | </span></span><span style="overflow-wrap: break-word; color: rgb(136, 136, 136); letter-spacing: 0.544px;">编辑：熊霞 | </span><span style="overflow-wrap: break-word; letter-spacing: 0.544px; color: rgb(136, 136, 136);">责编：方军</span></p><p style="margin: 0cm 0cm 0.0001pt; padding: 0px; color: rgb(67, 74, 84); font-size: 14px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; line-height: normal; overflow-wrap: break-word !important; box-sizing: border-box !important;"><span style="overflow-wrap: break-word !important; color: rgb(136, 136, 136); letter-spacing: 0.544px; max-width: 100%; line-height: 19.2pt; box-sizing: border-box !important;"><span style="overflow-wrap: break-word; font-weight: 700; letter-spacing: 0.544px;"><span style="overflow-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><span style="overflow-wrap: break-word; letter-spacing: 0.544px;"><span style="overflow-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><span leaf="" style="overflow-wrap: break-word;">出品：</span></span></span><span leaf="" style="overflow-wrap: break-word;">蔡甸区融媒体中心</span></span></span></span></p><p style="margin: 0cm 0cm 0.0001pt; padding: 0px; color: rgb(67, 74, 84); font-size: 14px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: normal; overflow-wrap: break-word !important; box-sizing: border-box !important;"><span style="overflow-wrap: break-word !important; letter-spacing: 0.544px; max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;"><span leaf="" style="overflow-wrap: break-word;">您有新闻线索，请联系我们：</span></span></p><p style="margin: 0cm 0cm 0.0001pt; padding: 0px; color: rgb(67, 74, 84); font-size: 14px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; line-height: normal; overflow-wrap: break-word !important; box-sizing: border-box !important;"><span leaf="" style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;"/></span></p><p style="margin: 0cm 0cm 0.0001pt; padding: 0px; color: rgb(67, 74, 84); font-size: 14px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; line-height: normal; overflow-wrap: break-word !important; box-sizing: border-box !important;"><span style="overflow-wrap: break-word !important; letter-spacing: 0.544px; max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;"><span leaf="" style="overflow-wrap: break-word;">投稿邮箱：2187431778@qq.com</span></span></p><p><br/></p><link rel="stylesheet" href="//bbs.whcdrm.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_Z8Z" id="wcn_editor_css"/>
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