八连冠！“潜江龙虾”怎么做到的？
<p>区域公用品牌价值634.7亿元，同比增长20.4%，连续8年位居全国小龙虾品牌榜首。</p><p><br/></p><section data-tools="135编辑器" data-id="172753"><section style="margin: 10px auto;"><section style="padding: 15px;background-color: #fdf8f2;margin: 4px 10px;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify;line-height:1.75em;letter-spacing: 1.5px;font-size:14px;color:#333333;background-color: transparent;"><p style="line-height:2;"><span style="font-size:17px;">5月17日，当武汉大学质量发展战略研究院发布这组数字时，潜江人并不意外。意外的是同行：市场这么卷，凭什么还是潜江？</span></p><p style="line-height:2;"><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">答案藏在四个字里：全链破局！</span></p><p style="line-height:2;"><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">不是运气，是实力。不是守成，是自我迭代。“潜江龙虾”的8年领跑，本质上是一场从一产到三产的“链式革命”——每一环都曾撞上行业天花板，每一环都硬生生撕开了新的生长空间。</span></p></section></section><section style="margin-top: 0px;"><section style="padding: 0 10px;margin-bottom: -1px;box-sizing:border-box;"><section style="width: 100%;height: 1px;border-top: 1px solid #ebd2b0;max-width:100% !important;box-sizing:border-box;" data-width="100%"><span leaf=""><br/></span></section></section><section style="display: flex;justify-content: space-between;"><section style="width: 30px;box-sizing:border-box;transform: rotateX(180deg);-webkit-transform: rotateX(180deg);-moz-transform: rotateX(180deg);-o-transform: rotateX(180deg);"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 46.78 15.91" style="display: block;" role="img" aria-label="插图"><g data-name="图层 2"><g data-name="图层 1"><path d="M19.08,13.31h0a2,2,0,0,1,0-4.05H42.2A4.63,4.63,0,0,0,42.2,0H0V2.6H42.2a2,2,0,0,1,0,4.06H19.06a4.63,4.63,0,0,0,0,9.25h0Z" style="fill:#ebd2b0;fill-rule:evenodd;"></path></g></g></svg></section><section style="width: 30px;box-sizing:border-box;transform: rotateX(180deg);-webkit-transform: rotateX(180deg);-moz-transform: rotateX(180deg);-o-transform: rotateX(180deg);"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 46.78 15.91" style="display: block;" role="img" aria-label="插图"><g data-name="图层 2"><g data-name="图层 1"><path d="M27.7,13.31h0a2,2,0,0,0,0-4.05H4.58A4.63,4.63,0,0,1,4.58,0h42.2V2.6H4.58a2,2,0,0,0,0,4.06H27.72a4.63,4.63,0,0,1,0,9.25h0Z" style="fill:#ebd2b0;fill-rule:evenodd;"></path></g></g></svg></section></section></section></section></section><p></p><section data-role="paragraph"><p><span leaf=""><br/></span></p><section data-tools="135编辑器" data-id="172747"><section style="margin: 10px auto;"><section style="margin-bottom: 25px;"><section style="display: flex;justify-content: flex-start;margin-bottom: 12px;"><section style="display: flex;"><section style="flex-shrink: 0;margin-right: -9px;"><section style="width: 13px;height: 100%;border: 1px solid #d5bd9b;box-sizing:border-box;"><span leaf=""><br/></span></section></section><section style="padding: 4px 0;z-index: 3;box-sizing:border-box;"><section style="width: 7px;height: 7px;background-color: #ad3a3a;margin-left: auto;margin-top: -7px;margin-right: -10px;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="font-size: 17px; color: rgb(43, 36, 36); background-color: rgb(255, 255, 255);"><strong data-brushtype="text">一产突围：从“靠天吃饭”到“用数据养虾”</strong></section></section></section></section><section style="background-color: #fdf8f2;padding: 15px 10px;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify;line-height:1.75em;letter-spacing: 1.5px;font-size:14px;color:#333333;background-color: transparent;"><p style="line-height:2;"><span style="font-size:17px;">从“汗水农业”到“指尖养虾”，“潜江龙虾”的一产突围，是一场关于生存方式的彻底变革。</span></p><p style="line-height:2;"><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">过去，小龙虾养殖是典型的“靠天吃饭”：暴雨导致溶氧骤降，一夜之间可能让虾农血本无归；冬季塘里无虾，产业链被迫休眠半年。</span></p><p style="line-height:2;"><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">转机，从数据介入的那一刻开始。</span></p><p style="line-height:2;"><span style="font-size:17px;"><br/></span></p><section style="text-align: center;" nodeleaf=""></section><p style="line-height:2;"><span style="font-size:17px;"><br/></span></p><p style="line-height:2;"><span style="font-size:17px;"><span leaf="">5月17日，位于潜江龙展馆的“小龙虾AI智慧养殖系统”大屏上，<span class="" link-id="link-1779613478316-0.4917274969871017">积玉口镇</span>16号虾塘的溶氧数据突然跳红——系统发出预警。讲解员王雪雯轻点屏幕，远端增氧机</span><span leaf="">随即</span><span leaf="">启动，一场可能发生的泛塘事故被消弭于无形之中。</span></span></p><p style="line-height:2;"><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">“以前想都不敢想。”后湖管理区虾农李福建说，180亩虾塘如今只需一部手机，水下传感器24小时监测12项关键指标，AI系统代替了深夜巡塘的手电筒与汗水。</span></p><p style="line-height:2;"><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">人工成本砍半，产量增长15%——这不是炫技，是生存的必然选择。</span></p><p style="line-height:2;"><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">潜江的野心不止于“养得好”，更要“四季都有”。联合7家科研院所攻关“四季有虾、四季有苗”，2025年冬虾产量突破2.6万吨，小龙虾的“冬眠史”被正式终结。4至14小时直达全国600余个大中城市的冷链网络，让“潜江龙虾”从“一季热销”走向“四季供货”。</span></p><p style="line-height:2;"><span style="font-size:17px;"><br/></span></p><section style="text-align: center;" nodeleaf=""></section><p style="line-height:2;"><span style="font-size:17px;"><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">5月19日，在熊口镇赵脑社区，绝味食品的高管和全国加盟商蹲在田埂边，亲眼看见“虾在稻间游，虫被虾吃、粪肥田”的完整生态链。一只只壳薄肉紧的小龙虾被捞上来，社区党支部书记毛红林指着一望无际的虾稻田说：“这就是标准。”</span></p><p style="line-height:2;"><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">一产的终点，不是养出虾，而是养出标准。</span></p></section></section></section><section style="margin-bottom: 25px;"><section style="display: flex;justify-content: flex-start;margin-bottom: 12px;"><section style="display: flex;"><section style="flex-shrink: 0;margin-right: -9px;"><section style="width: 13px;height: 100%;border: 1px solid #d5bd9b;box-sizing:border-box;"><span leaf=""><br/></span></section></section><section style="padding: 4px 0;z-index: 3;box-sizing:border-box;"><section style="width: 7px;height: 7px;background-color: #ad3a3a;margin-left: auto;margin-top: -7px;margin-right: -10px;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="font-size: 17px; color: rgb(43, 36, 36); background-color: rgb(255, 255, 255);"><strong data-brushtype="text">二产裂变：从“虾肉独大”到“虾壳比肉贵”</strong></section></section></section></section><section style="background-color: #fdf8f2;padding: 15px 10px;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify;line-height:1.75em;letter-spacing: 1.5px;font-size:14px;color:#333333;background-color: transparent;"><p style="line-height:2;"><span style="background-color: transparent;caret-color: red;font-size: 17px;">从“虾肉独大”到“全身是宝”，“潜江龙虾”的加工突围，是一次价值链的彻底重构。</span></p><p><span leaf=""><br/></span></p><section style="text-align: center;" nodeleaf=""></section><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size: 17px;">全国小龙虾加工长期困在“虾肉独大”里：虾仁、虾尾、调味虾，附加值低，同质化严重。至于虾壳？那是垃圾，还要花钱处理。潜江不这么看。</span></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size: 17px;">“以前虾壳是垃圾，现在比虾肉还值钱。”在华山科技股份有限公司，一粒壳寡糖胶囊，价值远超一斤鲜活小龙虾。企业与武汉大学合作研发，从虾壳中提炼出甲壳素、虾青素、<span class="" link-id="link-1779613478370-0.4567090636360249">壳寡糖</span>等产品，广泛应用于生物医药、美妆护肤、功能食品领域。目前，潜江建成全国最大甲壳素精深加工基地，年处理虾壳10万吨，年产值突破10亿元——这不是深加工，是价值重构。</span></p><p style="line-height:2;"><span style="font-size: 17px;"><br/></span></p><section style="text-align: center;" nodeleaf=""></section><p style="line-height:2;"><span style="font-size: 17px;"><br/></span></p><p style="line-height:2;"><span style="font-size: 17px;">加工车间里，另一场革命同步上演。<span class="" link-id="link-1779613478369-0.37714684594042125">他山科技</span>设备融合视觉与触觉，精准复刻剥虾老师傅“捏—旋—拔”的手上功夫；<span class="" link-id="link-1779613478370-0.340679322536092">睿峰科技</span>柔性生产线一分钟产出170至180粒虾仁，单台设备24小时产能抵18名熟练工。中国电信“潜龙一号”大模型打通全链条数据壁垒。用工难？不存在。同质化？更不存在。</span></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size: 17px;">“潜江龙虾”二产的逻辑已经变了：不再看“加工了多少吨”，而看“创造了多少新价值”。从卖虾到卖成分、卖标准、卖数据，“潜江龙虾”的每一克都在被重新定价。</span></p></section></section></section><section style="margin-bottom: 25px;"><section style="display: flex;justify-content: flex-start;margin-bottom: 12px;"><section style="display: flex;"><section style="flex-shrink: 0;margin-right: -9px;"><section style="width: 13px;height: 100%;border: 1px solid #d5bd9b;box-sizing:border-box;"><span leaf=""><br/></span></section></section><section style="padding: 4px 0;z-index: 3;box-sizing:border-box;"><section style="width: 7px;height: 7px;background-color: #ad3a3a;margin-left: auto;margin-top: -7px;margin-right: -10px;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="font-size: 17px; color: rgb(43, 36, 36); background-color: rgb(255, 255, 255);"><strong data-brushtype="text">三产破圈：从“一季热销”到“四季IP”</strong></section></section></section></section><section style="background-color: #fdf8f2;padding: 15px 10px;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify;line-height:1.75em;letter-spacing: 1.5px;font-size:14px;color:#333333;background-color: transparent;"><p style="line-height:2;"><span style="background-color: transparent;caret-color: red;font-size: 17px;">从“餐桌美食”到“超级IP”，“潜江龙虾”的三产突围，是一场品牌逻辑的深层变革。</span></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">农产品区域公用品牌曾长期面临尴尬：叫得响，走不远；线上热，线下冷；政府热，市场温。潜江给出的回答是——不做“标品”，做“体验”；不止卖“虾”，更卖“生活”。</span></p><p style="line-height:2;"><span style="font-size:17px;"><br/></span></p><p style="line-height:2;"><span style="font-size:17px;"></span></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">“看短剧、露营的时候吃，特别过瘾！”近日，00后游客王佳举着袋装即食小龙虾点赞。湖北多优多食品有限公司推出全国首款袋装即食虾和湖北柳伍食品有限公司推出的“吮指虾”，麻辣、蒜蓉味俱全——小龙虾“爬”进了零食袋，也爬进了年轻人的日常消费场景。</span></p><p style="line-height:2;"><span style="font-size:17px;"><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">5月19日，“最大规模小龙虾品鉴会”吉尼斯世界纪录在潜江诞生。3米大锅，万人同嘬，麻辣、蒜香、卤香裹着晚风漫过整条街。“这就是潜江的烟火气！”江西游客刘小庆边剥虾边发朋友圈。</span></p><p><span leaf=""><br/></span></p><section style="text-align: center;" nodeleaf=""></section><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">烟火气背后是品牌策划的硬功夫。全省17个县市、320家企业共享“潜江龙虾”品牌，高铁冠名、文创产品、体育联名、“五龙共舞”AI体验平台……最硬核的一招在渠道：绝味全国万家门店同步上架，从<span class="" link-id="link-1779613478370-0.4289704982282525">华山基地</span>到消费者舌尖，“新鲜链路”全线贯通。加盟商说得直白：“‘潜江龙虾’在门店就是硬通货！”</span></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">三产的破圈，不是卖虾，是卖生活方式、卖城市IP、卖产业链话语权。</span></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><strong><span style="font-size:17px;">记者手记：</span></strong></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">纵观“潜江龙虾”发展之路，最鲜明的特征是：从不“对标”别人，只迭代自己。</span></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">别人学“虾稻共生”，它已攻克“四季有虾”；别人追“四季有虾”，它已转向AI养殖；别人学AI养殖，它已深耕甲壳素精深加工；别人追精深加工，它的品牌已铺向全国万家门店。</span></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">小龙虾产业变革的真正内驱力，潜江人说得清楚：“没有对标，只有自我超越。”</span></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">从一产“数据养虾”到二产“虾壳革命”再到三产“IP出圈”——“潜江龙虾”用634.7亿元区域公用品牌价值证明：产业的生长空间，取决于打破天花板的决心。</span></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">“潜江龙虾”早已超越一只虾的维度，它是农业现代化的样本，是全产业链突围的缩影，更是一种“破局向上、生长不停”的城市精神。</span></p><p><span leaf=""><br/></span></p><p style="line-height:2;"><span style="font-size:17px;">还要“长”多久？答案不在市场，在自己手里。别人找风口，潜江造风口——造风口的人，永远不会被风落下。</span></p></section></section></section></section></section><section style="font-size: 17px; letter-spacing: 1px; line-height: 2; box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);"><section style="box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="max-width: 100%; margin: 0.5em 0px; padding: 0px; outline: 0px; overflow-wrap: break-word !important; box-sizing: border-box;"><section style="max-width: 100%; margin: 0px; padding: 0px; outline: 0px; height: 1px; background-color: rgb(160, 160, 160); line-height: 0; overflow-wrap: break-word !important; box-sizing: border-box;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"/></section></section></section><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 14px; color: rgb(136, 136, 136); letter-spacing: 0.544px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;">来源：潜江市融媒体中心<br style="box-sizing: border-box;"/></span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="font-size: 14px; box-sizing: border-box;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); overflow-wrap: break-word !important; box-sizing: border-box;">制作：舒畅 | </span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 0.544px; overflow-wrap: break-word !important; box-sizing: border-box;">编辑： 熊霞 | </span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); overflow-wrap: break-word !important; box-sizing: border-box;">责编：方军 </span></span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="font-weight: 700; letter-spacing: 0.544px; line-height: 19.2pt; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">出品：蔡甸区融媒体中心</span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"/></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; text-align: center; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">您有新闻线索，请联系我们：</span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">新闻热线：027-84942678</span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">投稿邮箱：2187431778@qq.com</span></p></section></section><p data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.578px; text-wrap-mode: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: rgb(255, 255, 255); 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