流量无罪，导向为魂
<p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">这是最好的时候，这是流量的时代。流量是把双刃剑，既能成为监督社会负面、推动社会进步的“正流量”，也可能在情绪化传播中演变为伤及无辜、损毁产业的“负流量”。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; font-weight: bold;">一、这是大流量。</strong></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">近期湖北、湖南、广西、广东等地的极端暴雨，福建杨梅的违禁添加，武汉新洲一村出现多位白血病人等话题快速刷屏，形成传播“海量”。这些涉及民生、产业、生命安全的话题本身就是大流量。“坏事情就是‘好新闻’”的传播规律，让这些话题一下子就成为了舆论关注的焦点、网民讨论的热点。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 0.5em; margin-bottom: 0.5em; padding: 0px; word-break: break-word; text-align: center; font-size: 18px; line-height: 36px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; font-size: 16px; color: rgb(127, 127, 127);">5月19日，救援人员在湖北省宣恩县沙道沟镇白水河村转移受灾群众。 新华社发（王法钧摄）</span></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; font-weight: bold;">二、这是“带血的流量”！</strong></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">福建个别商户在杨梅中违禁添加的问题被曝光后，舆论不加区分、以偏概全，导致整片区域的杨梅遭受质疑。不少地方明明合规的杨梅产业无辜受牵连。大量守法经营、勤恳劳作的果农，正在为个别过错买单。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">各地极端暴雨天气中，国家部委驰援，救援人员、媒体工作者“逆行一线”得到网民交口称赞。但与此同时，不少无端的质疑、攻击、关联，甚至还有造谣，也不绝于耳，直接带偏一些“宁信其有不信其无”的网民不分青红皂白隔着屏幕指手画脚。还有少数媒体账号，仅凭对个人的片面采访，就给整个地区乱贴“标签”，制造“癌症村”污名，用碎片化的假想抹黑地方形象，制造社会恐慌。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 0.5em; margin-bottom: 0.5em; padding: 0px; word-break: break-word; text-align: center; font-size: 18px; line-height: 36px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; font-size: 16px; color: rgb(127, 127, 127);">福建漳州通报“泡药杨梅”事件</span></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">一位知名的调查记者曾说过，“调查报道中约60%的时间和精力应当投入在采访和取证上，写作只是最后的呈现环节”。“如果没有真实采访和确凿证据，再好的文字，也只是故事，不是新闻。”——这种“带血的流量”，不分对错、不辨全貌，不仅损害媒体的公信力，还中伤守法者、击垮全产业，代价沉重且恶劣。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; font-weight: bold;">三、我们需要怎样的流量？</strong></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">流量无罪，导向为魂。负面舆情有大热度，暖新闻更应有大流量。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">我们需要的流量，是明辨是非、区分个案与整体的理性流量；我们需要的流量，是守护民生、呵护产业、善待无辜的温暖流量；我们需要的流量，是精准靶向问题主体，坚决杜绝“舆论连坐”的“建设性流量”。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 2; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; 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