美、精、暖 这些街巷里的新消费主打“满满烟火气”
<p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">从首发首店到文化赋能，你是否有注意到身边的街巷里正焕发着活力与创新，让我们走进这里，共同探寻街巷里的新消费场景。首先让我们来到苏州，去体验水上游船。</p><p><br/></p><p><br/></p><section class="icon" style="margin: 0px 4px 0px 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent; display: inline-block; position: absolute; top: -5px; left: 0px; width: 48px; height: 48px; background-position: center center; background-repeat: no-repeat; background-size: cover; background-image: url(https://img.cctvnews.cctv.com/ckeditor-widget-oss/1.0.0/title/normal/title-normal-3/image/icon.png);"></section><p><br/></p><p><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px;">水陆并行游古城 老街焕发新生机</p><p><span class="duration-badge-text" style="margin: 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent; display: inline-block; width: auto; height: auto; position: relative; overflow: hidden; border: 0px; color: rgb(255, 255, 255);">04:45</span></p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">乘坐在苏州十全河上的游船上，荡悠悠顺着河道看沿途白墙黛瓦花格窗的沿途美景，给人一种放松休闲的全新体验。同时，乘船不仅是为了观赏美景，在这里，也是一个非常重要的交通方式。通过十全河水上游的开通，游客可以从这里坐船一路抵达平江路历史文化街区，感受文化魅力。</p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">从一条街，变成一片区域，从坐船到逛街，未来来苏州旅游，你恐怕至少要单独留出一天给自己准备一趟水陆并行之旅。</p><p><br/></p><p><br/></p><section class="icon" style="margin: 0px 4px 0px 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent; display: inline-block; position: absolute; top: -5px; left: 0px; width: 48px; height: 48px; background-position: center center; background-repeat: no-repeat; background-size: cover; background-image: url(https://img.cctvnews.cctv.com/ckeditor-widget-oss/1.0.0/title/normal/title-normal-3/image/icon.png);"></section><p><br/></p><p><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px;">各地打造特色街区消费新场景</p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">眼下，越来越多的城市开始注重街巷的开发，打造各具特色的街区消费新场景。</p><p><span class="duration-badge-text" style="margin: 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent; display: inline-block; width: auto; height: auto; position: relative; overflow: hidden; border: 0px; color: rgb(255, 255, 255);">02:34</span></p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">走在上海的愚园路上，你会发现，店铺总是常开常新。越来越多本土新兴品牌，凭借有趣的理念和新鲜的设计，成为市场新宠。街边这家不到10平方米的小店已经开业五年，而店主和店铺主题却一直在更换。这里以“一月一店主”的限时快闪形式，为创业品牌提供孵化场所。</p><p></p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">除了引入首发首店激发老街消费新活力之外，文化赋能也在解锁消费新方式。杭州通过<span class="color-0070c0" data-source="cke" style="margin: 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent; color: rgb(0, 112, 192);"><strong data-source="cke" style="margin: 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent;">“没有围墙的博物馆”</strong></span>行动，在街区里植入特色文博机构，展陈从展厅搬到了街头，文化在街角被不期而遇。</p><p></p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">在城市更新的带动下，一些老街旧貌换新颜，成了年轻人心仪的“网红”街。云南昆明的市府东街，因为拥有花鸟市场，曾经是老城区里最热闹的地方。近些年，随着城市的发展，老街逐渐落寞。最近一段时间，老街进行整体规划和改造提升。升级后的花鸟市场重新成为老街地标，而各具特色的本土小吃摊、东南亚特色的美食店，多元文化也交织在老街中。</p><p></p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">如今，老街的环境变好了，游客更多了，入驻店铺的收入也提高了。曾经的“后街”变成“前街”，打造出独具特色的城市消费新场景。</p><p><br/></p><p><br/></p><section class="icon" style="margin: 0px 4px 0px 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent; display: inline-block; position: absolute; top: -5px; left: 0px; width: 48px; height: 48px; background-position: center center; background-repeat: no-repeat; background-size: cover; background-image: url(https://img.cctvnews.cctv.com/ckeditor-widget-oss/1.0.0/title/normal/title-normal-3/image/icon.png);"></section><p><br/></p><p><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px;">小而美 街巷经济释放消费新潜力</p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">有专家表示，随着城市更新和发展规划体系的不断升级完善，街巷经济未来会有更广阔的发展空间。</p><p><span class="duration-badge-text" style="margin: 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent; display: inline-block; width: auto; height: auto; position: relative; overflow: hidden; border: 0px; color: rgb(255, 255, 255);">01:15</span></p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">中国旅游研究院的数据显示，以全国164个旅游街区为样本进行监测，今年春节、五一和端午等假期，<span class="color-0070c0" data-source="cke" style="margin: 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent; color: rgb(0, 112, 192);"><strong data-source="cke" style="margin: 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent;">每个街区的日均游客接待量都在1.5万到2万人次的水平，街巷消费呈明显增长态势。</strong></span></p><p></p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);"><strong data-source="cke" style="margin: 0px; padding: 0px; font-family: var(--base-font-family); box-sizing: border-box; -webkit-tap-highlight-color: transparent;">中国旅游研究院院长 戴斌：</strong>过去我们出去旅游，可能会奔着热门的旅游城市去，奔着地标性的建筑去。可是我们看今天的游客，他更愿意去一些能够沉浸其中的，甚至某种意义上带有一种生活气息的这种场景里面去。</p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">专家表示，随着人们对美好生活的向往，会有更多的街巷被挖掘出来，街巷经济未来会有更加广阔的发展空间。</p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);">戴斌表示，有的街巷可能以咖啡著名，有的街巷以特色餐饮著名，有的街巷以购物或者有设计感的工艺品首店经济著名。总之，街巷经济会走向个性化和特色化。从未来发展看，这种街巷经济，也暗含了我们现在说的小而美、小而精、小而暖的项目，会进入新时期的城市更新和发展规划的体系中来。</p><p data-source="cke" style="margin-top: 0px; margin-bottom: 16px; padding: 0px; font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; box-sizing: border-box; -webkit-tap-highlight-color: transparent; min-height: 19px; color: rgb(34, 34, 34); font-size: 19px; text-align: justify; text-wrap: wrap; background-color: rgb(250, 250, 251);"><br/></p><section style="max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; text-wrap: wrap; font-size: 17px; letter-spacing: 1px; text-align: justify; background-color: rgb(255, 255, 255); margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; box-sizing: border-box; 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