蔡甸融媒 发表于 2025-3-10 18:06:07

深挖价值链,让更多土特产成“爆款”

<p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: center; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"></p><p label="图片说明" style="padding: 0px 0px 7px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 20px; font-size: 14px; word-break: normal; text-align: justify; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); color: rgb(150, 150, 150);">3月9日,全国人大代表梁云英(左二)、焦宪(左三)和董振兴(右一)做客湖北日报全媒体访谈间。 (湖北日报全媒记者 李溪 摄)</p><p><br/></p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">乡村振兴,产业兴旺是根本。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">习近平总书记强调:“发展特色产业是实现乡村振兴的一条重要途径,要着力做好‘土特产’文章,以产业振兴促进乡村全面振兴。”</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">近年来,全省各地通过发展“一村一品”“一镇一特”,把不少小产业、“土特产”培育成为当地农民的支柱产业。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">3月9日,3位深耕特色产业的村支书代表走进湖北日报全媒体访谈间,围绕乡村产业链延伸展开深度对话,解码“土特产”增值的实践密码。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit;">全国人大代表焦宪</strong></p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit;">“山货”插上“云翅膀”</strong><strong style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit;">黑猪白柚年产值破亿元</strong></p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">“你看,上午11点开播,半小时不到就成交1.02万元,山货很受欢迎。”3月9日中午,全国人大代表,咸丰县唐崖镇彭家沟村党支部书记、村委会主任焦宪打开“彭家沟村品质生活馆”直播间,向湖北日报全媒记者展示实时销售数据。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">手机屏幕上的订单飞速滚动,印证着这个深山村庄的产业蝶变。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">彭家沟村曾是穷山沟,如今跻身“全国亿元村”。蝶变的密码,藏在“一黑一白”的生态循环产业中。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">“一黑”是恩施黑猪,“一白”是唐崖白柚。立足当地“家家都有黑毛猪”的养殖传统,村里以“16113”养殖模式推进黑猪养殖,建成150栋标准化猪舍,年出栏生猪超2.5万头;同时种植白柚2500亩,年产500万斤以上,形成“猪—沼—果”循环链条,年产值突破1.5亿元,人均年收入超6万元。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">产业根基扎实了,如何让山货“出山”?2023年10月,村里注册“彭家沟”商标,开通爱心助农直播间。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">“每天上午11点准时开播,每场直播3小时,销售额稳定在5万到7万元,两个账号已积累近7万粉丝。”焦宪算起一笔增收账:直播间每天为村民直接增收1万余元,2024年线上销售额达1400余万元,带动线下销售300余万元,还解决了村民就近就业。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">产业链还在不断延伸:村里成立专业合作社,建成腊肉制品生产线,年加工能力达100万斤;与省农发集团、双汇集团等企业对接,拓展市场渠道。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">2024年,村集体经济收入累计突破400万元,直播间更让“恩施黑猪”品牌声名远播,擦亮“全国一村一品黑猪示范村”的金字招牌。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">“2025年,我们要建设黑猪全产业链项目,带动更多乡亲生产优质农产品!”焦宪信心满满。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit;">全国人大代表梁云英</strong></p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit;">“三闷三烘”点茶成金</strong><strong style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit;">黄茶成为乡村振兴“金叶子”</strong></p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">全国人大代表,孝感市大悟县新城镇朱湾村党支部书记、村委会主任梁云英的公文包里,几袋金黄油润的黄茶样品格外醒目。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">今年两会,这位来自“中国名茶之乡”大悟县的基层代表多了个响亮称号——“黄茶代表”。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">大别山南麓的30万亩茶园,曾让梁云英既骄傲又心疼:10万茶农守着“中国名茶之乡”的金字招牌,却因只采春茶制绿茶,夏秋茶白白荒废。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">“一株茶树‘饿’三季,茶农捧着金碗讨饭吃。”带着这份不甘,她跨省取经,在安徽发现黄茶工艺的转机——通过“三闷三烘”创新技术,苦涩的夏秋茶变身为蜜香悠长的黄茶。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">在梁云英推动下,2023年大悟县引进黄茶产业公司和“三闷三烘”技术。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">经过一年发展,大悟黄茶效益初显。2024年黄茶入市,2200多户茶农亩增收入2000元以上,过去无人采摘的夏秋茶成增收利器。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">随着黄茶产业走上正轨,产能逐步释放,梁云英又有了新思考:国内茶叶市场竞争激烈,作为小众茶的黄茶产品如何做到销售顺畅?</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">“来北京之前,我们专程联合孝感麻糖米酒集团,开发研制了一款黄茶麻糖,吃麻糖、喝米酒、品黄茶,让老字号焕发了新的面貌。”梁云英说。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">今年,她带来了《关于进一步支持大别山革命老区黄茶产业,促进乡村振兴高质量发展的建议》。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">梁云英建议,国家相关部门总结大悟“夏秋茶综合利用”模式,对黄茶产业给予政策、资金支持,壮大产业规模;推进黄茶产业关键技术攻关,提升黄茶产业科技含量,支持“大悟黄茶”申报地理标志产品;进一步强化消费帮扶,拓展黄茶销售渠道。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit;">全国人大代表董振兴</strong></p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit;">从“卖石头”到“卖风景”</strong><strong style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit;">废弃矿山建成3A景区</strong></p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">蕲艾灸贴、蕲艾眼贴、蕲艾牙膏、蕲艾养生枕……3月9日,全国人大代表、黄冈市蕲春县横车镇九棵松村党委书记董振兴向湖北日报全媒记者展示,这些自主研发的蕲艾产品,来自村里的企业。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">九棵松村是全国文明村、全省十强村。过去30多年,依靠矿产资源优势,先后办起了石英砂厂等一批集体企业,集体经济快速发展,一跃成为“楚天明星村”。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">靠资源发家,也受资源制约,如何转型实现可持续发展?董振兴介绍,2021年,九棵松村主动融入蕲春县“中国艾都”战略布局,引进湖北喜上艾科技有限公司。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">这个最初租用3000平方米厂房的初创企业,在政策扶持与技术创新中快速成长:厂房面积扩展至近万平方米,跃升为规上企业,新增就业岗位200余个,更带动周边形成数千亩艾草种植基地。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">绿色转型不止于产业更替。董振兴介绍,村里同步推进生态价值转化:投资开发九龙谷生态湖,构建“生态旅游+蕲艾体验”产业矩阵;与武汉大学、中国地质大学合作,打造“中国地质文化村”和“蕲艾体验文化村”,为乡村振兴注入发展新动能。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">经过生态修复后的灵虬山石英矿区,披上绿装,已打造成为3A级景区。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">多重转型驱动下,村内企业从30余家增至60家,集体经济收入从3000万元跃升至5500万元,实现绿色GDP翻番。</p><p style="padding: 7px 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; line-height: 27px; font-size: 18px; word-break: normal; text-align: justify; color: rgb(45, 45, 45); text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">站在新起点,九棵松村瞄准数字经济新赛道。“今年将组建专业直播团队,让蕲艾产品和武陵山珍通过云端走向全国。”董振兴透露,村庄正构建“种植—加工—文旅—电商”全产业链,探索资源型村庄的“两山”转化新范式。</p><p><br/></p><section style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="-webkit-tap-highlight-color: transparent; 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clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px;">制作:万轶 |&nbsp;</span><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(136, 136, 136); letter-spacing: 0.544px; font-size: 14px;">编辑:熊霞 |&nbsp;</span><span style="-webkit-tap-highlight-color: transparent; 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